Women's relationships with younger men have become one of the popular themes in movies in 2020. Popular culture reflects the changes happening in real life - more and more young people are looking for an older partner. Statistics also indicate the growing interest of young people in older partners: according to a popular dating application Feel, over the past two years, the share of men aged 18-25 among users looking for older women has increased from 65% to 73%. The change in the perception of age difference relationships is also evident because in 2023, 22% of US couples living together without marriage were older than men; in 1995, the figure was only 14.5 percent. Isha Forbes learned from psychologists and anthropologists what causes a gradual change in the traditional norm for society, according to which a man in a couple should be older and more experienced, and what these changes mean for women.