Netflix started using artificial intelligence to attract audiences Following the recent decline in content viewing per subscriber, Netflix launched a new feature based on artificial intelligence to encourage users to watch more movies and series; A system that, by examining the audience's viewing history and taste, offers content that matches their interests. This company recently unveiled the "AI Discover" feature, which will be offered to a limited number of American subscribers in the first phase. In the initial version of the tool, users can choose from a selection of pre-defined themes, including "Something Light", "Scare Me" and "Family Movie Night". According to Netflix, the suggestions presented are generated in real time based on the user's viewing history, preferences and popular content on the platform. Netflix is starting to roll out this feature to users using the English version of the service on supported smart TVs in the United States. _ Link