Why are gamers no longer in a rush to buy new games? Buying big and expensive games on the first day of release is no longer a priority for a significant number of players. The results of a new study show that many buyers prefer to wait for the onset of significant discounts rather than pay the full price; A change in consumer behavior that can affect the revenue generation model of game publishers. The results of this survey were published in a situation where the increase in the cost of making games and the more difficult return on investment put a lot of pressure on publishers and game studios. On the other hand, players have become more cautious with their spending after the pandemic and are less willing to pay full price for games at launch. - Link.

Why are gamers no longer in a rush to buy new games? Buying big and expensive games on the first day of release is no longer a priority for a significant number of players. The results of a new study show that many buyers prefer to wait for the onset of significant discounts rather than pay the full price; A change in consumer behavior that can affect the revenue generation model of game publishers. The results of this survey were published in a situation where the increase in the cost of making games and the more difficult return on investment put a lot of pressure on publishers and game studios. On the other hand, players have become more cautious with their spending after the pandemic and are less willing to pay full price for games at launch. - Link.