Vance's attempt to build a "political brand" independent of Trump Following the decline in Trump's popularity and his prominent role in the defeat of the Republicans in the congressional midterm elections, Jay de Vance is trying to build a new brand for himself for the 2028 election without the shadow of Trump. In the final days of the US midterm election campaign, Vance has tried to talk less about Donald Trump and more about issues that shape his independent political identity by changing his political tactics; a shift that could signal the vice president's effort to prepare his way to the 2028 presidential election. Read the full description of this report here.