The mood of the Grand Bazaar in the cold season; There is travel, but shopping has become difficult and the market for cheap clothing and inventory is hot.
With the onset of the cold season, Tehran's clothing storefronts are full of jackets, coats and winter clothes, but the high price and reduced purchasing power have caused customers to compare prices many times before buying, buy fewer items or even leave the market without buying.
In the big market, the presence of customers does not mean a certain sale. In order to manage the budget, buyers move between stores and measure the price difference. A drop in orders from retail stores can also pass the drop in demand on to wholesalers and other parts of the apparel chain.
At Abdul Abad, the price, durability and use of clothes became more important than brand and model. Customers usually switch from more expensive options to cheaper models, postpone the purchase or choose only one essential item; Pensioners and young people feel the most budgetary constraints.
Formal dresses can be more easily rejected because of the dependence on the ceremony; But children's and household clothes are still considered daily necessities, and only the number of items purchased in them will decrease. High general inflation has also limited clothing budgets, although overall inflation alone does not prove sales declines.
The difficulty of buying new clothes has attracted the attention of some households to cheap clothes, inventory, second hand, repairs and longer use of previous clothes. However, Tehran's clothing market is still underdeveloped, and the change of season cannot create real prosperity without increasing the households' ability to pay.
Read the details in Akhtaznews.