price discrimination; Another form of market competition Creative pricing can create a better deal for customers without requiring better technology Market competition does not necessarily mean lowering price or producing goods with more advanced technology. Sometimes, a company can attract more customers, profit and increase consumer welfare at the same time by changing the pricing method and offering a different contract. Economist Brian Albrecht shows in the article why price discrimination and creative pricing should be considered as part of the competition process. Report details.

price discrimination; Another form of market competition Creative pricing can create a better deal for customers without requiring better technology Market competition does not necessarily mean lowering price or producing goods with more advanced technology. Sometimes, a company can attract more customers, profit and increase consumer welfare at the same time by changing the pricing method and offering a different contract. Economist Brian Albrecht shows in the article why price discrimination and creative pricing should be considered as part of the competition process. Report details.