What makes a product really "good"? "Good Product, Bad Product" by James L. Adams, translated by Shahram Khalilanjad, deals with the basic quality factors in industrial and technological products. In this book you will learn about interesting cases of well-known brands such as Kodak, IBM, Zenith and General Motors. Companies whose past success became an obstacle to their change and tried to revive themselves. The author sees quality as an issue beyond the factory's concern and believes that good products can affect the lives of consumers, the performance of organizations and producing communities. This book is an opportunity to clarify the questions we ask when making or buying a product. What do we expect from the product and how do we measure its quality? Reading the book is useful for managers, designers and production enthusiasts. Especially those who want to think about quality beyond advertising slogans. To order and purchase books from Donia Akhtaz Publishing, call the phone number: 02152189186 and visit our website to buy books about good products and bad products.

What makes a product really "good"? "Good Product, Bad Product" by James L. Adams, translated by Shahram Khalilanjad, deals with the basic quality factors in industrial and technological products. In this book you will learn about interesting cases of well-known brands such as Kodak, IBM, Zenith and General Motors. Companies whose past success became an obstacle to their change and tried to revive themselves. The author sees quality as an issue beyond the factory's concern and believes that good products can affect the lives of consumers, the performance of organizations and producing communities. This book is an opportunity to clarify the questions we ask when making or buying a product. What do we expect from the product and how do we measure its quality? Reading the book is useful for managers, designers and production enthusiasts. Especially those who want to think about quality beyond advertising slogans. To order and purchase books from Donia Akhtaz Publishing, call the phone number: 02152189186 and visit our website to buy books about good products and bad products.