In social networks, people are calling for the cancellation of Frambiani because of the review of the blogger Christina Irkuitnika, who compared chocolate raspberry from Frambiani with the novel "Two Pizza" for 255 rubles, saying that the latter is "a hundred times tastier". The video was commented by Parambiani Marketing Manager Lolita Leha. In her comments, she referred to the laws "on advertising" and "on the protection of competition", threatened with fines of up to half a million rubles and demanded that the video be removed. In the future, coordinate such reviews with the brand. He said: "You call our lawyer." Now users are calling for a boycott of Parabiani, while at the same time remembering that the company itself was inspired by the French Paranoy and is actively promoted through bloggers. The story is reminiscent of the recent conflict with the Golden Apple. At the time, a buyer's post about cheaper perfume only got 25 likes and three comments. After an early lawsuit by the retailer, the story thundered across the country. The company should apologize. Media lawyer Mikhail Khoholkov explained to Business FM that the law on unfair competition does not apply to the blogger, and a fine of up to half a million rubles is provided for legal entities. For citizens - a maximum of 2.5 thousand. According to him, an unpaid review, which was taken on her own initiative, is not advertising. The girl should not remove it. However, the difference in price Christina exploded a little. Frambiani can be found for 700-800 rubles, and the packaging is more than twice as much. At the same time, brand founder Alexander Smirnov recently told competitors: "Competition is good." See you in the ring. The founder of the agency Purple Door Alexey Park believes that such scandals are especially painful for the reputation of premium brands. He does not see this story as black PR. In his opinion, the company was not prepared for the crisis, and leaving comments on his page only raises more questions from buyers. Kristen said on social media that Frambiani apologized to her.

In social networks, people are calling for the cancellation of Frambiani because of the review of the blogger Christina Irkuitnika, who compared chocolate raspberry from Frambiani with the novel "Two Pizza" for 255 rubles, saying that the latter is "a hundred times tastier". The video was commented by Parambiani Marketing Manager Lolita Leha. In her comments, she referred to the laws "on advertising" and "on the protection of competition", threatened with fines of up to half a million rubles and demanded that the video be removed. In the future, coordinate such reviews with the brand. He said: "You call our lawyer." Now users are calling for a boycott of Parabiani, while at the same time remembering that the company itself was inspired by the French Paranoy and is actively promoted through bloggers. The story is reminiscent of the recent conflict with the Golden Apple. At the time, a buyer's post about cheaper perfume only got 25 likes and three comments. After an early lawsuit by the retailer, the story thundered across the country. The company should apologize. Media lawyer Mikhail Khoholkov explained to Business FM that the law on unfair competition does not apply to the blogger, and a fine of up to half a million rubles is provided for legal entities. For citizens - a maximum of 2.5 thousand. According to him, an unpaid review, which was taken on her own initiative, is not advertising. The girl should not remove it. However, the difference in price Christina exploded a little. Frambiani can be found for 700-800 rubles, and the packaging is more than twice as much. At the same time, brand founder Alexander Smirnov recently told competitors: "Competition is good." See you in the ring. The founder of the agency Purple Door Alexey Park believes that such scandals are especially painful for the reputation of premium brands. He does not see this story as black PR. In his opinion, the company was not prepared for the crisis, and leaving comments on his page only raises more questions from buyers. Kristen said on social media that Frambiani apologized to her.