GTA VI hasn't been released yet, but businesses are already counting their possible losses.
The most anticipated game of the decade, or the "overheated" hype?
According to Bright HR, British workers have already taken 83,000 days off for gaming-related reasons - companies could lose $16 million. And in Russian social networks they post comic requests for vacation - people refer to the "sudden arrival of American relatives, Uncle Jason and Aunt Lucia" (the main characters of the game).
It is not easy for Russian gamers to access the game: it will only be released on PS5 and Xbox. The asking price is about 8 thousand rubles, says Muscovite Ivan: "You can only buy through a foreign account. I took it the Turkish way. GTA 6 costs 5 thousand pounds. Sony realized that the Russians were buying through Turkey and raised prices there."
CEO of games for gamers Konstantin Sahnov admits:
"As soon as there is a release, I will sit right away next weekend. Many game developers are gamers themselves and take a week or two off to immerse themselves. I can't - the businesses won't let me go."
However, all news about the game is now acting as a huge PR campaign. And you shouldn't expect employees to go on a gaming binge, and forget deadlines, says Fishman CEO and information security expert Alexey Gurlkin:
"There are better and more interesting games than GTA, it's just mainstream. ".
But the more news, the more expectations rise, which means that disappointments cannot be avoided.
Author: Natalia Shashina.