Valentin Samoliakov, Root: It is not necessary to say that the advertising market is growing, but it is worth saying that it is changing very seriously. In the first quarter, the advertising market added 5%, but media inflation turned out to be higher than this figure. 100% of surveyed companies in the industry already use artificial intelligence, and the possible departure of advertising from Telegram will require a redistribution of 18-20 billion rubles of advertising budgets. In the program "With those on the topic", Valentin Smolyakov, the first vice president of the Union of Media Agencies of Russia, talks about how artificial intelligence is changing the work of advertising and search advertising agencies, why placement is becoming more expensive, where the budgets are coming from foreign platforms, how the markets are increasing their share of the television advertising market and why their advertising is on the radio, and why their advertising is on the radio. Listen - here read - here.

Valentin Samoliakov, Root: It is not necessary to say that the advertising market is growing, but it is worth saying that it is changing very seriously. In the first quarter, the advertising market added 5%, but media inflation turned out to be higher than this figure. 100% of surveyed companies in the industry already use artificial intelligence, and the possible departure of advertising from Telegram will require a redistribution of 18-20 billion rubles of advertising budgets. In the program "With those on the topic", Valentin Smolyakov, the first vice president of the Union of Media Agencies of Russia, talks about how artificial intelligence is changing the work of advertising and search advertising agencies, why placement is becoming more expensive, where the budgets are coming from foreign platforms, how the markets are increasing their share of the television advertising market and why their advertising is on the radio, and why their advertising is on the radio. Listen - here read - here.