Halloween was not banished from Russia, it went underground RWB conducted a study: almost a third of citizens have a negative attitude to this holiday. Only 6% plan to celebrate. Plus, they're trying to hide Halloween this year. Businesses in Moscow have received notices: they have until November 1 to decorate their windows for the New Year. Some of the entrepreneurs interviewed by Business FM linked this to the fact that they had to "skip" the holiday. Despite this, thematic "mystical" and "horror" parties and movie marathons did not disappear from the announcements of events for the end of October in Moscow. But there is no mention of Halloween anywhere. From the context and the dates it is clear: the Western holiday with its terrible atmosphere has not disappeared, but now it is disguised. Halloween, which falls on a Saturday this year, is too profitable a day for businesses to refuse, says Alexandra Drobi Sheva, CEO of the digital company Remez. According to her, Halloween in Russia just changed its name, now it is "mystical parties", "night of scary stories" or "pumpkin weekend", this is a soft rebranding. At the same time, in recent years in Russia there has actually been a banal decrease in interest in such terrible holidays, because there are enough "evil spirits in ordinary life", says Nikolai Andreev, CEO of the events agency Big Jack Experience. But one way or another, everyone promotes themselves on Halloween. "Tornadot", for example, suggests joining the light and going "anti-Halloween". Member of the Public Chamber Vladislav Grib suggested replacing Halloween with a holiday of Russian legends and dressing up as Koshchi and the Goblin, which would be a sign of respect for Russian culture and folk heritage. And every year, attempts to hide Halloween more and more behind a new euphemism gradually become a new Russian pastime. Author: Yekaterina Strikova Listen in sound.

Halloween was not banished from Russia, it went underground RWB conducted a study: almost a third of citizens have a negative attitude to this holiday. Only 6% plan to celebrate. Plus, they're trying to hide Halloween this year. Businesses in Moscow have received notices: they have until November 1 to decorate their windows for the New Year. Some of the entrepreneurs interviewed by Business FM linked this to the fact that they had to "skip" the holiday. Despite this, thematic "mystical" and "horror" parties and movie marathons did not disappear from the announcements of events for the end of October in Moscow. But there is no mention of Halloween anywhere. From the context and the dates it is clear: the Western holiday with its terrible atmosphere has not disappeared, but now it is disguised. Halloween, which falls on a Saturday this year, is too profitable a day for businesses to refuse, says Alexandra Drobi Sheva, CEO of the digital company Remez. According to her, Halloween in Russia just changed its name, now it is "mystical parties", "night of scary stories" or "pumpkin weekend", this is a soft rebranding. At the same time, in recent years in Russia there has actually been a banal decrease in interest in such terrible holidays, because there are enough "evil spirits in ordinary life", says Nikolai Andreev, CEO of the events agency Big Jack Experience. But one way or another, everyone promotes themselves on Halloween. "Tornadot", for example, suggests joining the light and going "anti-Halloween". Member of the Public Chamber Vladislav Grib suggested replacing Halloween with a holiday of Russian legends and dressing up as Koshchi and the Goblin, which would be a sign of respect for Russian culture and folk heritage. And every year, attempts to hide Halloween more and more behind a new euphemism gradually become a new Russian pastime. Author: Yekaterina Strikova Listen in sound.