MAX earned more than 700 million rubles in four months. How successful was the messenger's financial start? From July to October, the platform's revenue from business services and advertising exceeded 700 million rubles, according to VK's report. Messenger has new opportunities for channel promotion and content monetization. Internet marketer, creator and producer of the "Donkey St. Petersburg Forum" Dmitry Rumyantsev believes that the platform actively develops opportunities for writers. Comments, stories, channel stats, recommendations and donations are now available. "The writer understands what interests the subscribers, can expand the audience and get support from them." An important step was the launch of targeted advertising through VK Advertising, currently in test mode. It allows businesses and writers to attract subscribers, promote channels and individual publications. Ads can lead both to content within MAX and to external sites. Associate Professor at the Financial University under the Government of Russia Petr Shcherbachenko considers the courier's financial results to be successful for such a young product. According to Mediascope, MAX has already overtaken its competitors in terms of daily audience in Russia, and the development of advertising tools opens up new opportunities to make money. "The fact that such a young product earned 700 million rubles in just a few months speaks of a good start." By October, 140 million users had registered on MAX, the monthly audience exceeded 109 million and the daily audience exceeded 90 million. The number of channels has reached 15 million, and per day users send more than 1.9 billion messages and make about 34 million calls.

MAX earned more than 700 million rubles in four months. How successful was the messenger's financial start? From July to October, the platform's revenue from business services and advertising exceeded 700 million rubles, according to VK's report. Messenger has new opportunities for channel promotion and content monetization. Internet marketer, creator and producer of the "Donkey St. Petersburg Forum" Dmitry Rumyantsev believes that the platform actively develops opportunities for writers. Comments, stories, channel stats, recommendations and donations are now available. "The writer understands what interests the subscribers, can expand the audience and get support from them." An important step was the launch of targeted advertising through VK Advertising, currently in test mode. It allows businesses and writers to attract subscribers, promote channels and individual publications. Ads can lead both to content within MAX and to external sites. Associate Professor at the Financial University under the Government of Russia Petr Shcherbachenko considers the courier's financial results to be successful for such a young product. According to Mediascope, MAX has already overtaken its competitors in terms of daily audience in Russia, and the development of advertising tools opens up new opportunities to make money. "The fact that such a young product earned 700 million rubles in just a few months speaks of a good start." By October, 140 million users had registered on MAX, the monthly audience exceeded 109 million and the daily audience exceeded 90 million. The number of channels has reached 15 million, and per day users send more than 1.9 billion messages and make about 34 million calls.