Now there is a shortage of goods, not an excess" - the goods did not reach the sales, many sellers did not have time to prepare for November sales and Black Friday due to summer drone attacks on the market warehouses, writes Forbes. The seller Emil, who sells balloons, predicts that the sales will have half the stock than last year. "Whether we participate in the discounts or not, it is not determined by us, but by the market. Now he is making us raise prices artificially. And the buyer will see big discounts, even though it wasn't done by the seller." Gargari Bar guarantees that there are no preconditions for reducing the selection in sales. But you should take into account that the sites have been actively attracting foreign sellers, for example Chinese, in recent years. Some entrepreneurs will rely on their own channels, for example the founder of the children's clothing factory Dashanka, Galina Vorozhbit. He will offer discounts on his website and has stopped shipping to the market. "The money is still delayed, the situation is precarious. What's the point of loading warehouses when we don't know what the next offer will do? " she says. A representative in Lviv, Georgi Sezhin, is also skeptical about promotions on websites: "We don't see much point in bending over the price. If we can give a discount, we will give it in our stores or on our website." The situation with sales in offline stores is also difficult. Boun President Ilya Yaroshenko says: "Now we don't see an excess of goods, but a shortage. There is no point in discounting too much, and there are no opportunities. We expect big sales only from those who have finished working completely." The rest will make symbolic concessions. "To be honest, it's just a form of marketing," Yarushenko concludes.